Paid Social Expert B2B SaaS (m/ f/ d)

Permanent employee, Full-time · Prague, Lisbon


Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.

Have your previous strategies for LinkedIn or Instagram campaigns resulted in notable success? If so, then this is your opportunity to make paid social the next big channel at Usercentrics, as we are expanding our Marketing and Communications team, and are looking for an experienced and motivated Paid Social Marketing Manager who will own and implement the paid social strategy across the business. 

This role will strive to make Paid Social a key marketing channel for Usercentrics. Building a strong foundation and establishing key metrics for the channel that will lead to the overall success and growth of the business.

You will work very closely with other members of the Acquisition and Conversion team, as well as other teams both within and outside of the marketing department, such as the Product & Partner, WebDev, Content, and Data teams.

Your Tasks
  • Plan, implement, and optimize ad campaigns on key Paid Social platforms (LinkedIn, Meta).
  • Develop measurable strategies for campaigns with both brand awareness and conversion objectives. 
  • Build and maintain audiences in/cross-platforms, while ensuring compliant data sharing. 
  • Manage budget, pacing, and invoice set-ups on platforms/tools is within your area of responsibility.
  • Collaborate with creative, brand, and marketing colleagues to ensure our paid social programs target our user personas, support Usercentrics’s Sales marketing objectives, and meet our brand guidelines.
  • Help create reporting dashboards that will help drive overall paid social strategy and provide data-driven actionable recommendations.
  • Plan and execute ongoing A/B testing, and analyze results to keep improving and optimizing paid social engagement.
  • Stay current with best practices, strategies, and industry standards related to paid social.
  • Explore new channel opportunities.
You Bring
  • Minimum of 3 years of hands-on paid social campaign management experience in B2B, SaaS.
  • Proficiency in campaign set-up and management for both LinkedIn and Meta’s ad platforms.
  • Expert knowledge of paid social concepts and metrics, a number-driven mindset, highly familiar with Paid Social KPIs such as CVR, CPA, Engagement Rate, CTR, and brand uplift.
  • Fluency in English
  • Familiarity with Business and Marketing KPIs such as MALs, MQLs, LTV (Lifetime value), etc is a plus.
  • A collaborative and creative approach to content creation for the channel and a good understanding of what successful paid social content looks like. 
  • A curious mind, open to testing new ideas - both your own and others
  • Strong communication, project, time management, team collaboration and analytical skills

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Why join Usercentrics?
  • Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
  • Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive
  • Your work-life balance is important to us too, so we offer flexible working hours and the opportunity to work from other locations (in accordance with our company policy)
  • Get involved! At Usercentrics, every employee has a voice as it is extremely important for us to have everybody represented, and we see it as a huge benefit for both the company and for the people who work here.
  • We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
  • A steep learning curve in a dynamic startup environment with a high career growth opportunity
About us

We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.

We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.

We are #BetterTogether.

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