PPC Manager (m/ f/ d)

Permanent employee, Full-time · Lisbon


Usercentrics is a global leader in the consent management platforms (CMP) field. Aligned with our company vision to construct a world where user privacy fosters a thriving digital ecosystem, our mission is to deliver privacy solutions that empower organizations to embrace data privacy while cultivating trust with users through freedom of choice. Our product enables businesses to collect, manage, and document user consents on websites and apps, achieving full compliance with global privacy regulations, facilitating high consent rates, and building trust with customers.

If you are a seasoned PPC professional, here's an exciting opportunity to contribute to Usercentrics! As we expand our Marketing team, we are looking for a driven PPC Manager to elevate our paid search strategy. 

In this role, you will play a crucial part in bringing the management of our paid search accounts in-house and further establishing paid search as a key marketing channel for Usercentrics. You will collaborate closely with members of the Acquisition and Conversion team, as well as other cross-functional teams within and outside the marketing department, including Product & Partner, WebDev, Content, and Data teams.

Your Tasks
  • Develop and execute advanced ad campaigns on major paid search platforms (Google Ads, Bing Ads, YouTube Ads).
  • Formulate advanced strategies for campaigns with both awareness and conversion objectives.
  • Develop, optimize, and test account, campaign, and ad group structures fit for the future of paid search.
  • Manage substantial budgets and maintain a steady pacing in a challenging industry against ROI targets.
  • Collaborate with creative, brand, and marketing colleagues to align paid search programs with user personas, support Sales marketing objectives, and adhere to brand guidelines.
  • Create reporting and dashboards that drive overall paid search strategy, offering data-driven actionable insights.
  • Collaborate with data specialists to bring forward innovative ideas in data application on PPC tactics.
  • Plan and execute advanced A/B testing, analyze results, and implement improvements for continuous optimization.
  • Acquire a deep understanding of the business and websites’ success metrics such as LTVs, and conversion rates, and support in building a paid search strategy that works towards solving challenges.
  • Stay at the forefront of best practices, strategies, and industry standards related to paid search.
  • Explore and capitalize on emerging opportunities and trends within the paid search landscape.
You Bring
  • Minimum of 5 years of hands-on paid search campaign management, and experience in B2B SaaS.
  • You live and breathe Google Ads and Bing Ads
  • You have a strong understanding of tracking and tagging (GA4, GTM)
  • Intermediate to advanced proficiency in Excel/Google sheets (like vlookup function)
  • Data-driven and analytics mindset with a drive to always dig deeper.
  • Deep understanding of Marketing and Business KPIs and funnel stages in a B2B environment 
  • Fluency in English. Other languages are a plus.
  • A collaborative approach, open to learning and contributing ideas to the team.
  • Strong communication, project, and time management.
  • Motivation to grow your career in the field of Search Engine Marketing and to steer defined areas of responsibility 
  • An open mindset towards testing new ideas and strategies.
  • A well-informed and cautious approach to the adoption of new products and best practices provided by the marketing platforms, ensuring that they fit and support our business goals and capabilities. 
Why join Usercentrics?
  • Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
  • Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive
  • Your work-life balance is important to us too, so we offer flexible working hours and the opportunity to work from other locations (in accordance with our company policy)
  • Get involved! At Usercentrics, every employee has a voice as it is extremely important for us to have everybody represented, and we see it as a huge benefit for both the company and for the people who work here.
  • We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
  • A steep learning curve in a dynamic startup environment with a high career growth opportunity
About us

We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.

We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.

We are #BetterTogether.

Your application!
Thank you for considering a career at Usercentrics GmbH. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to jobs@usercentrics.com.

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