Product Marketing Manager - Mobile Apps (m/f/d)

Permanent employee, Full-time · Lisbon

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Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.

We are looking for a Product Marketing Manager to work closely with the Product Director and Product team to support our Mobile Apps product. You will be part of the Product and Partner Marketing team within the Marketing Department. As part of your responsibilities, you will own and drive the product marketing roadmap, growth initiatives and work closing with the Product Managers on end to end customer journey for this product.
Your Tasks
  • Plan, develop and lead the product marketing strategy for our Mobile Apps products (Mobile, Gaming,Connected TVs etc.).
  • Shape and drive the industry awareness, market demand and business growth for our solutions.
  • Work with our broader marketing team (Content, PR, Webdev, PPC and events marketing, etc) on strategy, planning, and execution of all product marketing activities to drive the defined results and maintain a high standard of customer journey across all regions.
  • Responsible for the user journey of our Mobile apps Trial and increase product adoption and collaborate with Product Managers to boost activation rates. Leverage the trial as a source for driving high segments leads to the direct sales team.
  • Own and drive the messaging, positioning of the Mobile Apps internally and externally.
  • Lead the competitor and market insights in the organization and prepare battle cards for our sales and partnership team.
  • Contribute to the event strategy and content distribution strategy for the products to increase product awareness and market positioning.
  • Lead the creation of sales and customer success product assets and support the product enablement content creations.
  • Full responsibility for new product or feature launches for the products.
  • Be an active participant of the Marketing team by sharing your experiences broadly in order to inspire, mentor, and develop a team of high performing marketers which will lead up to building your own Apps Marketing dream team from the ground up
You Bring
  • A minimum of 5 - 8 years experience in Product marketing roles.
  • Past experience and knowledge in the Mobile Apps/Gaming and/or AdTech industry will be a plus.
  • Experience leading the marketing of technical solutions (e.g. API’s, SDK’s).
  • Experience with self-serve/product-led-growth (PLG) and sales-led motions from a product marketing perspective.
  • Background and proven track record of successful execution of B2B product marketing initiatives, having successfully developed marketing strategies and driven initiatives across countries.
  • A self-starter attitude and ability to navigate ambiguity and uncertainty with poise, given the high growth and fast speed of change of the App industry.
  • Strong business acumen and understanding of the buyer and user personas, pains and gains, Jobs to be done framework and commercial models. 
  • Strategic thinking and creative mindset.
  • An interest in the data privacy landscape and willingness to learn about Compliance and Consent Management.
  • Comprehensive project management skills and stakeholder management skills with ability to work cross-functionally and manage multiple stakeholders efficiently.
  • Experience working in a highly cross-functional environment with international teams.
  • Effective communication with internal stakeholders to get buy-in.
  • Experience with working with CRM, Marketing Automation and Project Management tools like Asana, Pardot/Salesforce, Excel/Google Sheets.
  • English language fluency (C2 or above).
Why join Usercentrics?
  • Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
  • Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
  • Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
  • Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
  • We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
  • You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being
About us

We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.

We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.

We are #BetterTogether.

Über uns
Usercentrics ist einer der weltweiten Marktführer im Bereich Consent Management Platforms (CMP). Wir unterstützen Unternehmen dabei, Nutzereinwilligungen für ihre Websites und Apps einzuholen, und diese so zu verwalten und zu dokumentieren, dass sie globale Datenschutzbestimmungen einhalten können. Gleichzeitig ermöglichen wir mit unseren Lösungen hohe Zustimmungsraten und den Aufbau vertrauensvoller Kundenbeziehungen.

Wir sind davon überzeugt, dass ein gesundes Gleichgewicht zwischen Datenschutz und datengetriebenem Geschäft möglich ist und bieten Lösungen für jede Unternehmensgröße. Kleinere Unternehmen finden in der Cookiebot CMP eine Plug-and-Play-SaaS-Option, ebenso bieten wir eine  App CMP zur Verarbeitung von Nutzereinwilligungen an. Großunternehmen mit individuellen Anforderungen vertrauen beim Consent Management auf die Usercentrics CMP. Dabei werden Einwilligungen mit Daten von der Erfassung bis zur Verarbeitung zusammengebracht.

Usercentrics unterstützt Kunden wie Daimler, ING und Santander bei der Einhaltung der Datenschutzbestimmungen, ist in mehr als 100 Ländern aktiv, hat ein Netzwerk von über 2.000 Vertriebspartnern und verarbeitet täglich mehr als 61 Millionen Nutzereinwilligungen.

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