Product Marketing Manager - Web CMP Prospects Journey (m/f/d)

Permanent employee, Full-time · Lisbon

Location
Lisbon
SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS
Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.


We are looking for a Product Marketing Manager to work closely with the Product team and Sales team to lead the efforts on optimizing our web CMP products prospect journey experience. You will be part of the Product and Partner Marketing team within the Marketing Department. As part of your responsibilities, you will own product marketing initiatives around acquisition, product adoption, sales enablement and product collateral. Reporting to the Director of Product and Partner Marketing and working closely with the rest of the Marketing team, this is a great opportunity for someone looking to bring their marketing career to the next level by stepping into Product Marketing. Specializing in product lifecycle marketing and optimizing prospect journeys for both product-led and sales-led go-to-market motions, you will have the opportunity to directly influence the company growth.

Your Tasks
  • Own the objectives of product marketing around prospect experience. Lead the initiatives for prospects that lead to new customer acquisition e.g.optimization of trial experience and demo experience, product onboarding and adoption and crafting compelling sales collateral.
  • You will optimize the trial email experience for our web CMP products and work closely with Product to drive increased conversion rates at the end of the trial.
  • You support the creation of product positioning and product messaging along with crafting unique selling propositions for new product features, translating technical details into benefits and value for the user.
  • You will work together with the rest of the Product Marketing team on creating buyer, user personas and customer segmentation.
  • You will be responsible for new product launches, feature updates, and pricing/plan changes via various channels. You will work closely with the Product team and the other Product Marketing Managers on the launch strategy and lead its execution.
  • You will own the creation of new feature landing pages, product communication on our website, the creation of sales collateral (like one pagers, whitepapers, slide decks, videos, pitch decks) and competitive battlecards.
  • You will act as a direct link between the Product and Marketing teams, proactively disseminating product knowledge and coordinating team execution efforts.
  • Collaborate cross-functionally: Work closely with product development, sales, and other teams to gather input, align messaging, and ensure seamless coordination in product launches and ongoing marketing efforts.
  • Monitor and report on key performance indicators (KPIs) for product marketing initiatives, regularly analyze campaign effectiveness, and use data-driven insights to refine strategies for continuous improvement.
You Bring
  • A minimum of 4 - 6 years experience in B2B Marketing roles like Email Marketing, Field Marketing or Digital Marketing. It will be a plus if you have 1- 2 years in Product Marketing, but it is not a must.
  • Proven track record of successful execution of B2B marketing initiatives across multiple countries and  channels like websites, email marketing, and various digital sales collateral.
  • Good business acumen and interest in technology and product development
  • Ability to work cross-functionally and manage multiple stakeholders efficiently.
  • Comprehensive project management skills and strong organizational skills
  • Effective communication with internal stakeholders to get buy-in
  • Experience with working with the following tools: Project Management tools eg. Asana, Trello or Monday, CRM systems like Salesforce or similar, Google workplace suite or Microsoft, Marketing Automation Platforms: Hubspot or Pardot
  • English language fluency C2 and any other European language is a plus.
Why join Usercentrics?
  • Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
  • Company culture is important to us - we strive to continuously develop a positive, vibrantand inspiring environment that enables everyone to thrive both personally and professionally
  • Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
  • Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
  • We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
  • You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being
About us

We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.


We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.


We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.


We are #BetterTogether.

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