Content Marketer (m/f/d)

Permanent employee, Full-time · München


Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.

We’re seeking a Senior Writer specializing in German content for our Content Marketing Team. In this role, your mission will be to elevate our brand's digital footprint and authority in German-speaking markets through masterful SEO copywriting and diverse content creation. If you're a creative wordsmith with a passion for SEO step into a role where you’ll have the chance to work with international content experts and best-in-class SEO agencies in the SaaS space.

Your Tasks
  • Localized SEO content: Craft high-quality, SEO-friendly content for that aligns with provided SEO briefs, ensuring our articles, blog posts, and web pages rank high and reach our target audience in German-speaking markets effectively.
  • Content diversification: Write a variety of materials including informative thought leadership pieces, compelling lead magnets, authoritative press releases, and engaging video scripts to support the marketing strategy.
  • Content optimization: Follow SEO briefs to optimize the content you produce as well as translated content, including establishing guidelines/style guides as needed, to guarantee optimal search engine visibility while upholding our brand's voice within the German market.
  • Complex idea translation: Skillfully translate complex concepts and industry-specific information into accessible, engaging content that captures interest and conveys thought leadership to diverse audiences.
  • Cultural adaptation: Ensure the brand voice and messaging resonate with the cultural nuances and preferences of the German-speaking audience, maintaining consistency and authenticity across all content.
  • Collaborative development: Collaborate with marketing, SEO experts, and other internal and external subject matter experts to brainstorm ideas, gather information, and ensure the content meets the needs of and supports marketing goals.
You Bring
  • Proven experience in German content writing: Native level proficiency in German with at least 5 years of experience in content creationwithin a fast-paced, B2B/SaaS or content-driven organization and a strong portfolio demonstrating expertise in different flavors of B2B content. (Please submit it or include a link with your application)
  • Educational background: A bachelor's degree in German Language, Journalism, Marketing, Communications, or a related field, underlining a solid base in writing and strategic communication.
  • Diverse writing skills: Understanding of different content formats and ability to adapt your writing style, from technical SEO articles to compelling thought leadership and product-led marketing materials.
  • Collaborative spirit: Exceptional communication and teamwork skills, with experience in collaborating with international marketing, sales, and other teams to create cohesive and impactful content.
  • Adaptability and growth mindset: A passion for learning and staying updated with the latest content marketing and SEO trends, and the agility to adapt to evolving market demands.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Why join Usercentrics?
  • Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
  • Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
  • Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
  • Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
  • We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
  • You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being
About us

We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.

We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.

We are #BetterTogether.

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