Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

We are seeking a forward-thinking Vice President of Demand Generation for our US market expansion to build and scale our customer acquisition engine.

Expanding into the US market is one of our top strategic priorities. Building on our success in Europe and our position as the global leader in consent management, we are now poised to unlock the potential of this fast-growing market, capturing the regulation-driven opportunities in the US, the growing demand from both companies and end users for greater control over data flows, and supporting with our product portfolio expanding from a Consent Management Platform to a full Privacy-Led Marketing Platform.

You will own the US demand generation strategy across all self-serve channels; from paid search, YouTube, and paid social to lifecycle marketing, product-led activation campaigns,  community-led growth and more - being responsible for self-serve revenue in the US market. At the same time, you will support our sales-assisted motion, partnering with Sales to fuel account-based programs and lead gen for mid-market and enterprise opportunities.
This is a role for a customer-obsessed leader who thrives at the intersection of product marketing, performance marketing, ABM, pipeline creation and acceleration, and lifecycle growth with responsibility of achieving self-serve revenue goals and contributing to sales-led pipeline targets for this market’s expansion.  You understand the nuances of marketing measurement in a privacy-first world and are passionate about how data privacy is reshaping marketing and measurement.

• Ensure all programs are deeply customer-centric, rooted in understanding user journeys and product adoption behaviors
• Use voice-of-customer insights to inform demand gen and lifecycle strategies
• Lead the US demand generation strategy with a strong focus on acquisition, conversion, and activation through both self-serve/ PLG and sales-led motions
• Test and scale high-velocity customer acquisition channels across paid search, YouTube, ABM, field marketing, and emerging channels
• Build lifecycle programs to drive activation, conversion to paid, upsell, and expansion
• Launch and optimize integrated campaigns that combine content, community, and product-driven growth loops
• Work cross-functionally with Product, Growth, Partnerships, Sales, Data teams, as well as other Marketing teams
• Monitor, optimize, and report market share, brand awareness, CAC Payback, funnel conversion rates, ROAS, pipeline velocity, and ad spend for the US market
• Deliver predictable, measurable pipeline and revenue for both SMB and enterprise segments
• Build and lead a multi-disciplinary marketing team
• Create a culture of experimentation, accountability, and continuous improvement
• Collaborate cross-functionally with Product, Data, Partnerships, and Sales teams to drive a holistic GTM approach
• Serve as a strategic leader within the company for our US market expansion, developing playbooks to scale in other regions
• Serve as a market evangelist: shaping how we position data privacy not just as compliance, but as a strategic lever for modern marketing performance

• 8+ years in SaaS marketing, with strong experience in both PLG/ self-serve and sales-led businesses at scale
• Demonstrated ability to launch and scale demand gen in new markets, ideally with US-focused experience
• Strong customer-centric mindset; able to deeply understand user behaviors and convert insights into growth
• Product marketing experience: translating product value into compelling demand and lifecycle strategies
• Experience in generating demand through digital marketing channels, lifecycle marketing, ABM, and product-led growth programs
• Passion for data privacy and its role in reshaping digital marketing, and marketing measurement specifically
• Strong leadership with experience building and scaling cross-functional teams. Track record of hiring, inspiring, and scaling teams in high-growth SaaS environments
• Strong collaborator with Product, Data, and Sales teams
• Comfortable partnering with C-levels and representing the company externally

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being