Usercentrics is a global leader in the field of consent management platforms (CMP). We follow our company vision to build a world where user privacy enables a thriving digital ecosystem. Our mission is to provide privacy solutions that empower organizations to embrace data privacy while building trust with their users through freedom of choice. With our product, businesses can collect, manage and document user consents on websites and apps, and achieve full compliance in accordance with global privacy regulations while facilitating high consent rates and building trust with their customers.

We are looking for a detail-oriented Marketing Tracking Specialist to own and optimize marketing analytics and tracking across all digital campaigns. You will ensure accurate, privacy-compliant data collection that enables the marketing team to measure, analyze, and scale performance.

This role sits in the Web Experience team but serves the entire marketing organization, working closely with Performance Marketing, Demand Generation, Paid Media, SEO, and Content Marketing. You will collaborate with key stakeholders in the product and data teams to align on company-wide standards while focusing on marketing-specific tracking needs.

• Own the implementation and maintenance of marketing tracking across websites, campaigns, and advertising platforms (Google Tag Manager, GA4, Meta, LinkedIn, etc.).
• Audit and optimize tracking setups (client side, server side, highlighting and leveraging the differences between them) to ensure data accuracy, privacy compliance, and proper campaign attribution.
• Manage offline conversion and lead import processes to connect marketing data with CRM/sales systems and improve visibility into campaign ROI.
• Set up and optimize API-based integrations between ad platforms and CRMs/databases to ensure accurate lead and conversion data flows.
• Collaborate with marketing teams to define tracking requirements for campaigns, landing pages, and lead-gen flows.
• Ensure UTM consistency and campaign tagging governance across all marketing activities.
• Partner with the other Tracking Specialists to align on shared standards, ensuring seamless user journey tracking across marketing and product.
• Work closely with key stakeholders to integrate marketing tracking into the company-wide data ecosystem and reporting pipelines.

• Hands-on experience in digital marketing tracking implementation and troubleshooting
• Strong expertise with Google Tag Manager, GA4, and tag/pixel management.
• Familiarity with server-side tagging, data layers, and event tracking frameworks.
• Understanding of attribution models, consent management, and data privacy regulations (GDPR, CCPA).
• Experience managing offline conversion imports, CRM integrations, and building API-based data flows between ad platforms (Google Ads, Meta, LinkedIn, etc.) and CRMs/databases
• Experience collaborating with cross-functional teams (marketing, web, data, product)
• Knowledge of SQL, BI tools (Looker, BigQuery), and marketing automation systems is a plus

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being