Senior Marketing GTM Manager (m/f/d)

Permanent employee, Full-time · USA - New York

100,000 - 110,000 $ per year

Location

Hybrid - New York City (minimum of 2-3 days a week from the office)

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

As the Senior Marketing GTM Manager (US), you will support the execution and optimization of the US Go-To-Market (GTM) strategy. You will work closely with Product, Sales, and Marketing teams to deliver cohesive campaigns that drive customer acquisition, engagement, and growth. This is a hands-on role with a mix of campaign execution, paid media optimization, and strategic input.

You will play a key role in connecting brand messaging, product positioning, and acquisition programs, while helping to shape scalable processes for the US market.

Your Tasks

Contribute to US GTM Strategy: Support the alignment of product marketing, brand messaging, and core acquisition programs, in partnership with senior leadership.
Revenue & Budget Support: Assist in optimizing and managing paid acquisition campaigns and budgets to support US growth goals.
Process & Collaboration: Help define and improve US market processes, supporting cross-functional collaboration with Sales, Product, and Marketing teams.
Product Liaison & Feedback: Partner with the Product team to share US market insights, customer feedback, and competitive intelligence to inform GTM initiatives.
Champion market needs, ensure GTM activities align with PLG principles and high-touch sales models, contributing to successful execution.
Paid Acquisition Expertise: Execute and optimize paid media campaigns across SEM, Paid Social, and Programmatic channels to maximize ROI and acquisition efficiency.
Lifecycle Campaign Strategy: Support strategic direction and execution of acquisition and nurturing campaigns for both no-touch (PLG) and high-touch funnels.
A/B Testing & Experimentation: Assist in continuous testing across channels, segmentation, and messaging to improve funnel performance and LTV.
Reporting & Analysis: Track and report on US campaign performance, pipeline health, and contribution to growth goals.

You Bring

Bachelor’s or Master’s degree in Marketing, Business, or a related field.
5–7 years of experience in B2B growth marketing or acquisition, with a dedicated focus on the US market.
Hands-on expertise in Paid Acquisition channels (SEM, Paid Social, Programmatic).
Experience managing campaigns and budgets (campaign-level, under leadership guidance).
Product marketing understanding: market analysis, competitive positioning, and GTM execution support.
Proficiency with CRM (Salesforce) and marketing automation (Pardot/Marketing Cloud) for lead lifecycle tracking.
Strong analytical skills with experience in reporting and basic LTV analysis.
Exceptional organizational skills and comfort collaborating across senior-level stakeholders (Product, Sales, Finance).
Proactive self-starter with a structured and analytical mindset.
Comfortable working in a fast-paced environment with ambiguity.
High sense of ownership and accountability for revenue targets.
Strong communication skills, capable of aligning priorities and resources across functions and hierarchy.

Why join Usercentrics?

Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
Company culture is important to us - we strive to continuously develop a positive, vibrant and inspiring environment that enables everyone to thrive both personally and professionally
Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being.

BENEFITS INCLUDE

401K plan contribution
20 paid vacation days (PTO)
Health insurance
Development Budget for every employee
Hybrid workplace
Online yoga sessions
Headspace App
Events - Team Buildings, happy hours, parties/get togethers, occasional company covered breakfasts/lunches, in/across offices, online/in person etc.
Gifts - We celebrate life & work milestones at UC (work anniversaries, new bom babies and similar)
Snacks, fruits, coffee and drinks in the office

Salary Range:
$100,000 - $100,000 Base
$130,000 - $143,000 OTE

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About us

We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.

We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.

We are #BetterTogether.

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Your application!

Thank you for considering a career at Usercentrics GmbH. Please fill out the following form. In case you are experiencing problems with the document upload, mail your documents to jobs@usercentrics.com.